I collaborated with the in-house video team to design a central repository for Yammer's customer stories—including video testimonials and case studies for a wide range of customers, spanning several continents. This page was the first in a major redesign of Yammer's public site, which can be seen here.
I worked with a team of Product Marketing Managers and Developers to conceive of and design an interactive experience that takes users on a journey to learn more about Yammer's development methodology. The final site includes extensive scroll animations using the latest web technology.
I designed a series of promotional products and marketing materials to encourage Austin residents to rent their homes on Airbnb. The "Cash in on SXSW" campaign included printed postcards, web-based graphics, window decals for Airbnb hosts, and luggage tags for their guests.
Yammer Summer Release
I developed the look and feel for a template to host Yammer's microsites for product launches and marketing emails. It is built on Wordpress and can be easily and quickly updated as Yammer releases new material. This page features the Summer 2012 release, but the same site can be easily updated for future product releases.
ROLE: Art Director, Designer
CREDITS: James Kang, icon development
Stamps of Disapproval
A series of 12 rubber stamps, originally born out of my MFA thesis about the process of critique. Since their academic beginnings they have taken on a life of their own—as the snarky sayings not only resonate with students and teachers, but a much broader audience. The Stamps of Disapproval have been featured in several design blogs and publications including Swiss Miss, Urban Outfitters, and HOW magazine. They are sold at select Bay Area retailers, in addition to Schooled.biz.
ROLE: Mastermind, Designer
Schooled.biz is my online store, where I sell the products I created while working on my MFA thesis. It features a series of appropriated school supplies including the Stamps of Disapproval and Pencil Tips.
ROLE: Founder, Designer
I worked closely with Talkbin founders during their YCombinator tenure to establish their early brand identity prior to their acquisition by Google. I concepted and designed in-store signage system for participating businesses, printed collateral and advertisements.
Friends with Benefits
I worked with Yammer's Marketing team to conceive the "Friends with Benefits" guerilla marketing campaign, planned to coincide with Saleforce's Dreamforce conference. Within a condensed timeframe, we designed a billboard, website, t-shirts, buttons, and printed materials, and brought Yammer's mascot, "Yammie," to life.
Friends with Benefits billboard
Video of Yammer street team at Dreamforce
43 Ways to Use Yammer
My first project upon joining Yammer's Marketing team and their first piece of printed collateral. I designed a kit for distribution to new Yammer customers including a booklet entitled "43 Ways to Use Yammer" with an accompanying poster and postcards.
ROLE: Art Director
CREDITS: James Kang, illustration and design Kevin Anderson, video
Video showcasing the 43 Ways to Use Yammer kit
MFA Thesis: Critique Critique
My MFA Thesis, Critique Critique, is comprised of a dozen self-directed projects that explore methods of gathering feedback and challenges the process of critique. I completed my MFA in Graphic Design at the Rhode Island School of Design in 2010.
We live in a success-oriented culture and, as a result, we experience constant assessment throughout our lives. From academic grading in school, to professional evaluations in the work place, we rely on external assessments for feedback and validation.
In graphic design, critique is an established mode of assessment. Designers seek and respond to feedback from colleagues in hopes that the process will yield effective design solutions.
Critique conventions inform my method of working. I address feedback in a generativeway and attempt to determine the point at which critique ceases to be productive. As designers, how much feedback should we seek? How do we decide which advice to follow and which to discard? To whom do we listen?
In my work, I co-opt the vocabulary of critique, cloaked in niceties and reinforced by repetition, to demonstrate its limitations. Using a hyperbolic approach, I identify and mirror the language back to expose the veneer of objectivity and test the limits of subjectivity. I replay feedback in exaggerated form, to challenge the perception that critique is an infallible process.
Everyone's a Critic
Stamps of Disapproval
1st—28th Place Ribbons
I would like to...
Yammer Use Case Catalog
I worked with Yammer's Sales & Marketing teams to design a 50 page catalog compiling best practices for achieving various business goals using Yammer. Each section is differentiated by color and introduced by a unique divider. This piece functioned as a key sales tool, leading up to Yammer's acquisition by Microsoft in 2012.